The 30/30 rule is the ultimate 'reality check' for your home – here's how it cuts clutter and stops overconsumption

Pro organizers love this eco-friendly decluttering technique

A neutral living room with a cream armchair in front of a low wooden coffee table
(Image credit: Nkuku)

Most of us are guilty of holding onto items 'just in case'. It is a natural instinct to want to be prepared for any eventuality.

However, this clutter then builds and builds until it becomes overwhelming. We forget we have things, lose items, and end up repurchasing to fill the gaps. Not only fueling our clutter problem but contributing to overconsumption, too.

That's where organizing experts bring in the 30/30 decluttering rule, saying that it’s one of the best ways to stop overbuying and diminish existing clutter. Here, they’ve explained how it helps cut down on waste and shared how best to utilize it in your space.

The 30/30 decluttering rule

Audra George, professional organizer and owner of Pretty Neat explains, ‘To use the 30/30 decluttering method, ask yourself if you had to buy this item again, is it readily available to be purchased in 30 minutes or less and is the actual value worth $30 or under? If you answer yes to these questions and you do not use the item anymore, then do yourself a favor and let it go.’

This is a more intense version of the more lenient 90/90 decluttering rule.

Audra continues, ‘This is a great rule to give a clear perspective on the value of an item and helps to make decisions easier when organizing and decluttering.’

The 30/30 rule acts like a reality check for your home – if you haven't used something in the past month and won't in the next, you're storing memories, not necessities.

Cara Palmer, home organization expert and founder of Organize Every Room, says, ‘At its core, this rule creates a realistic timeframe for evaluating belongings – long enough to account for seasonal items, but short enough to prevent indefinite "just in case" home storage. Focusing on actual usage patterns rather than emotional attachments helps reduce waste and overconsumption.’

Overconsumption has become increasingly common, with more and more people buying and using more items than they actually need.

This is not only bad for the environment, but can also be stressful to deal with. Audra agrees, adding, ‘Clutter has been known to be linked to heightened mental overwhelm, anxiety, depression, and the like. Overconsumption also contributes to debt where people spend more than they need and even buy duplicates of items.’

How to use the 30/30 rule in your home

A white sofa and a tan armchair wither side of a wooden coffee table against white walls.

(Image credit: Serena and Lily)

The next time you are struggling to decide what to declutter or need to be more ruthless when decluttering, try the 30/30 rule out.

It’s also worth considering the same questions when purchasing items to avoid overconsumption. Audra adds, ‘What you allow into your home is just as important as what you declutter.'

If an item costs more than $30, ask if you can live without it for the next 30 hours (or 30 days if the item costs more than $100). If you can, step away and come back to it after the allotted time you are still thinking about it.

While the 30/30 decluttering rule can be used to declutter a whole house, there are three locations in particular that this method works brilliantly in:

1. The pantry

A large wooden kitchen pantry filled with rustic storage containers

(Image credit: The Cotswold Company)

Cara Palmer begins, ‘The 30/30 rule to declutter a pantry or declutter a fridge helps identify forgotten items and prevent food waste. For example, if you haven't opened that specialty sauce in the past month and don't plan to use it soon, it's better to donate it while it's still good rather than let it expire.’

I like to store sauces and spices in plastic boxes such as the Oannao storage bins from Walmart, as they make it easy to pull items out of the pantry and see exactly what’s in there.

If you have a lot of canned goods, the Simple Houseware can organizers from Amazon are also clever kitchen storage ideas, as the cans easily roll to the front when you take one out to help you keep tabs on stock.

2. Closets

A pair of hands pushing a brown box into a white closet, with white shirts hanging inside of it

(Image credit: Getty Images / Tatiana Meteleva)

I always find organizing the closet one of the most difficult tasks, as I get too attached to my clothes. Cara says that using the 30/30 rule is a great way to stop holding onto rarely-worn garments.

She explains, ‘You can identify seasonal items worth keeping while letting go of aspirational purchases that haven't been worn in months. This prevents the common cycle of buying new clothes while unused items occupy valuable space.’

Once you’ve sorted out what you don’t want to keep and have set them aside to donate (either to loved ones or to stores like Goodwill), you can then organize your clothes properly.

I’m a fan of using velvet hangers, as they take up less space than wooden and plastic ones. Plus, the material allows clothes fabric to grip on easily. I’ve been using the Amazon Basics velvet hangers for two years and love how budget-friendly yet durable they are.

3. Drawers

Cozy Earth Bamboo Bed Sheets in white on a bed beside a wooden nightstand.

(Image credit: Cozy Earth)

It can be easy to fill drawers with duplicate items. I can’t count the number of times I’ve bought batteries while out, only to find a fresh box in the junk drawer when returning home.

Audra George says, ‘Go through each drawer and see how many of each item you have. Declutter what you can to create more space and simplicity.’

Pairing the 30/30 decluttering rule with the CHAOS decluttering method, where you empty every drawer to see everything in a glance, can help you be more brutal when clearing clutter.

I’ve got the Vtopmart clear plastic drawer organizers from Amazon in my basket after hearing Homes & Gardens’ head of solved Punteha van Terheyden recommend them. The pack comes with a variety of boxes of different sizes, so they can be slotted into different-sized drawers. I think they’ll make it a breeze to see what I have at a glance, so I won’t impulsively overbuy items.

What to shop


The 30/30 rule is a smart way to reduce overconsumption in the home. ‘It helps prevent duplicate purchases by maintaining clear visibility of current belongings and encourages timely donation of unused items while they're still useful to others,’ Cara finishes by saying.

It’s not the only decluttering trick that stops items from building up – the ‘didn’t know’ method and the ‘1-3-5’ method are also great for identifying unused items without feeling overwhelmed.

Eve Smallman
Contributing writer

Eve is a freelance lifestyle editor and writer with over five years of experience working for digital and print titles. Previously she was a content editor at Real Homes. She has a keen eye for sophisticated style and is able to spot design trends before they go viral. As well as this, she loves solving pain points around the home. Alongside writing for Homes and Gardens, she's the founding editor of The Notts Edit and is a lecturer in journalism at Nottingham Trent University. When she’s not writing, you can find her decorating her rental with Scandi decor, tending to her houseplants, and growing vegetables in her garden.

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