Did Ninja just soft-launch the coolest gadget of 2025? Here's everything we know about the Ninja Swirl

There's a mysterious soft-serve ice cream maker in town

A swirl of soft-serve raspberry ice cream in a cone
(Image credit: Getty Images)

If you’ve ever dreamed of having an ice cream shop on your countertop, your wish might just be coming true. Ninja has been very quiet about their latest creation, but sneak peeks on social media are giving us a sweet taste of what's to come.

Building on the success of the Ninja Creami Deluxe (which we tested and rated 4.5 stars), the Ninja Swirl is designed specifically for crafting soft-serve ice cream. While the details are still under wraps – there's no official launch date or price tag just yet – here’s what we know about the coolest gadget of the year.

What do we know about the Ninja Swirl?

Ninja Swirl

(Image credit: Ninja)

While the general public waits for its release, a handful of lucky TikTok influencers have already gotten their hands on the Ninja Swirl. Thanks to these videos, we've seen snippets of a very sleek gadget, turning homemade frozen mixtures into swirls of soft-serve in cones and cups.

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Much like the Ninja Creami, the Ninja Swirl promises a lot of personalization. Whether you prefer dairy-free, low-sugar options, or more classic creations, this gadget puts the power in your hands. From creamy chocolate to healthy matcha or strawberry sorbet, you can whip up flavors to suit your taste and dietary preferences. Plus, you also get to choose between a traditional scoop or a beautiful soft-serve swirl.

When it comes to ice cream-making functionality, the Ninja Swirl bears a strong resemblance to the Ninja Creami – just slightly larger and with the added charm of creating sophisticated swirls. If the extra features don’t sway you, the Creami Deluxe is still well worth considering for your frozen treats – and it's currently in the January sales at Ninja Kitchen.

When does the Ninja Swirl launch?

As with any hotly anticipated tech, the Ninja Swirl has sparked a lot of curiosity. Commenters on social media have been asking: Is it loud? What’s the price? When will it be available?

So far, Ninja has been very mysterious, with no official posts, communications or specifications from their own accounts. This has left fans on the edge of their seats for more info. I did manage to find Ninja's hidden webpage, where the company has now opened a waitlist for those ready to pounce as soon as it’s available.

I’ll be keeping a close eye on updates from Ninja, so you’ll be the first to know when the Ninja Swirl officially hits the market. Of course, I’ll also be putting it through its paces with a full review, so stay tuned for the scoop (or swirl)!

H&G's top-rated dessert makers

If you're looking for more ice cream inspiration, we've tried and tested a wide range of machines (it's a hard job but someone has to do it!). We loved the Ninja Deluxe the most and thought the Cuisinart Soft-Serve maker wasn't a great investment. Here's the scoop on the Ninja Swirl competitors.

Lydia Hayman
Kitchen Editor

Lydia is the Kitchen Appliances Editor for Homes & Gardens, testing everything from air fryers and mixers to juicers and coffee machines. She trained in Culinary Arts at Leiths School of Food & Wine and previously served as the Recipe Editor for Mindful Chef.