Lulu & Georgia have brought the pattern-drenching trend to life with their whimsical Spring 2025 collection
Lulu & Georgia’s latest drop makes the case for maximalist, pattern-filled interiors
We can all agree that January went on for far too long. And now we're finally in February, things are looking up because – according to our favorite brands – it's time for spring.
While I'm well aware that the official first day of spring isn't for another month, Lulu & Georgia have done us all a favor and brought the new season to our door early with a fresh new spring 2025 collection. And trust me, it's a good one.
Declaring pattern and play as resounding 'in' for 2025, this latest collection from the uber-fashionable retailer sees an array of whimsical textiles, wallpapers, and upholstery create a contemporary yet nostalgic take on some of the biggest interior design trends of the year.
Get to know the Lulu & Georgia Spring 2025 collection
Designed to make you feel something, when I asked Jenna Kincaid, creative director at Lulu & Georgia, to share the biggest influences behind the collection she named pattern drenching as a big, emotive hitter.
'Pattern drenching is redefining interiors this season, and our Spring 2025 collection brings it to life – bold prints flowing seamlessly across furniture, rugs, and decor for a space that feels immersive, intentional, and effortlessly chic,' Jenna explains.
Whether you’re drawn to vintage-inspired florals or bold geometric repeats, extending a pattern across walls, furniture, and decor pieces creates a cocooning and personality-packed style. Seen in statement-making curtains, wallpapers, lighting, soft furnishings, and even tabletop decor, this repetition of pattern can be seen throughout the collection to help you really lean into your maximalist side this spring.
With a mix of modern and vintage influences, this new season at Lulu & Georgia is all about 'creating spaces that feel alive'. Whether that's through big statement furniture pieces or via smaller details, they've certainly managed to achieve that.
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'Curved silhouettes and vintage influences are at the heart of our latest designs, blending nostalgic notes with a modern twist,' Jenna explains. 'From wavy-edged furniture to sculptural statement pieces, every detail is crafted to create a space that feels both timeless and fresh.'
Making an effort to help you feel cozy yet chic in every room of your home, the stand-out pieces from the collection include the Katcher Platform Bed (seen above), which is covered in a tonal blue stripe and finished with a statement headboard, and the earthy green skirted Koppel Accent Chair that is going in my basket and headed straight for my fireside.
Shop my favorite pieces
Narrowing this collection down to just a few favorites is a hard task, but alas one that this shopping editor is up for. Here, I share the 9 pieces I'll be personally shopping from the Lulu & Georgia Spring 2025 collection.
A lovely botanical print without being overly floral, the Bruni print would work in any room and with any style. It's also available in a subtle green colorway too
With a botanical, tapestry-style print, this Mariata print is the star of the new collection and is available in many guises including this verdant lumbar pillow.
Made from solid oak, this sculptural nightstand features waved wooden legs, a dainty brass knob, and plenty of storage thanks to the deep drawer and handy shelf.
Made entirely from woven rattan, the Zaniyah mirror looks like something you'd drool over at an antique market in France. I will be hanging this in my powder room ASAP.
Looking to upgrade your window treatments? The Mariata print really comes to life in these heavy-weight curtains that show the trailing foliage print off in its best light.
If you're looking for a new centerpiece or an addition to your credenza or entryway table styling, this uniquely crumpled ceramic blue vase will add a pop of blue sky appeal.
Now it wouldn't be a Lulu & Georgia collection without some statement marble. This dusty pink marble lamp is just the sweetest accent piece to add warmth.
Lulu & Georgia’s Spring 2025 collection makes a strong case for embracing pattern and sculptural, curved lines in a way that feels both whimsical and refined, rather than childish or twee. With their expertly curated mix of prints and colors, this collection offers endless inspiration for creating spaces that feel layered and full of personality.
Charlotte is style and trends editor at Homes and Gardens, and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello and most recently worked as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation in Surrey - you can follow her journey over on @olbyhome
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