Joanna Gaines shares the top places in a home that 'absolutely must have a rug' in honor of her latest collaboration with Loloi

Joanna's new Magnolia Home for Loloi rugs fall collection is filled with warm, lived-in patterns and tones

Joanna Gaines x Loloi
(Image credit: Joanna Gaines x Loloi)

As quickly as a new season comes around, so does a new collection from Joanna Gaines. And of course, with it racing toward the end of October, we've been blessed with a fall collection ready to heat up your home for winter.

The Magnolia Homes by Joanna Gaines collection is celebrating its seventh year with Loloi rugs designed by the former HGTV star. Best loved for her modern farmhouse style, Joanna has honed her signature style and brought them to life with five new rug collections and the addition of 10 vintage-inspired throw pillows.

'Looking back on my collaboration with Loloi, I really feel like we've stayed true to our aesthetic but played around with texture, pattern, and color over the years,' says Joanna in a recent video for Loloi. 'Together, I feel like we've really created this capsule of timeless, beautiful rugs.'

The good news is you can shop on magnolia.com, Amazon, Wayfair, and directly at loloirugs.com. And, be sure to keep scrolling for Joanna's guide to the 4 rooms in your home that must have a rug.

joanna gaines collaboration with loloi rugs farmhouse living room

(Image credit: Magnolia Home by Joanna Gaines x Loloi)

Shot in Waco, Texas at the Hillcrest Estate, Joanna and Loloi came together to create a series of spaces and schemes that reflect the warm, lived-in nature of her new fall collection. From the bedroom to the dining room, there's a rug to suit every room.

In a new video shared on Loloi's Instagram, Joanna was asked to share the top places in a home that 'absolutely must' have a rug. 'The foyer – people walk in, and it's like a welcome to a cozy home,' Joanna explained. 'Number two I would say your living room for sure. It brings everything together, it brings that space together but it's also nice and comfortable and practical and beautiful.'

'And number 3 the bedroom – you want your bedroom to feel cozy and warm. I also like to have a rug by my sink,' she suggests, referring to the kitchen. 'Because when I'm washing dishes I want to feel a soft rug [underfoot].'

Magnolia Home by Joanna Gaines x Loloi fall 2024 collection new rugs

(Image credit: Magnolia Home by Joanna Gaines x Loloi)

‘For any design project, I draw my inspiration from nature. I love the simple and elegant way colors and light blend together,’ Joanna tells Homes & Gardens. ‘These hues that nature unveils often end up being the perfect palette for whatever it is I’m working on. For this collection specifically, the way light and shadows play together in early spring is what inspired the raised textures and tonal colors in the rugs.’

If you’re considering introducing some cozy fall vibes to your home, a new rug is my most recommended way to do so.

While I was looking through the entire collection myself, I was excited to find options that would suit any home, whether that’s a more modern look or a handcrafted, traditional design. You can also purchase the rugs in 13 different sizes to suit your own living space, and the attention to detail in each is unparalleled. Here are a few of our favorites from the Abigail collection, the Betty collection, the Junie collection, the Louie collection, and the Ruth collection.

Shop The New Magnolia Home x Loloi Fall Rugs


The new Magnolia Homes by Joanna Gaines rug collection at Loloi is a gorgeous celebration of fall, and each option is unique in its construction. If you want to keep up with interior design trends while still purchasing an option that you know will stand the test of time, these rugs are an affordable, stylish way to do just that.

Charlotte Olby
Style & Trends Editor

Charlotte is style and trends editor at Homes and Gardens, and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello and most recently worked as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation in Surrey - you can follow her journey over on @olbyhome