Hooked on the Fisherman aesthetic? Here's how to style this unexpected trend with 12 coastal-inspired finds that don't go overboard

Pinterest predicted that the fishy look will be everywhere in 2025. Here’s how to get the look at home

small cabin style living room with a delft tile fireplace, log burner, pattern mixed furniture and a large fish wall art above the fireplace
(Image credit: HAM Interiors / Studio HAM / Photography Alexander James)

When I first saw that the Fisherman Aesthetic was trending, I'll admit – I was skeptical. But like so many niche trends that come up from the depths of the internet, this has well and truly taken off.

This coastal decor inspired style was named in the Pinterest trends 2025 report and is now racking up views across social media. So it is no surprise that it looks to be one of the key TikTok interior design trends to take note of this summer. And as someone who has always had a soft spot for seaside styling, I've completely fallen for this fish-forward look.

Going beyond nautical stripes and weathered woods, this trend is a little kitsch, a bit more on the nose, and surprisingly chic. From TikTok to tabletop, these are my favorite fish-shaped buys found on my deep dive of the internet.

12 home decor buys to help you get the sea-inspired look

outdoor wooden tablescape rustic tablescape with fish striped plates and serving bowls filled with shrimp

(Image credit: Anthropologie)

Coastal style is nothing new in interiors, or in viral trends for that matter. First, we fell for the coastal grandmother movement that took its inspiration from the Nancy Meyers aesthetic and had us incorporating loose linens and nautical stripes in everything from our wardrobes to our homes. Then we adopted the fresher, cooler member of the family and looked to the coastal auntie for our inspo. But now, it is well and truly the age of the fisherman.

What makes the fisherman aesthetic feel so fresh is its unabashed playfulness. It's a little nostalgic – whether that’s a childhood memory of beach holidays or just an appreciation for rustic, handmade pieces – and is full of personality.

The key to making fish home decor feel elevated is balance. Try decorating with vintage pieces to give it a curated, lived-in look, and pair your fish with classic or contemporary interior design styles to avoid looking overly themed. Ahead, I’ve rounded up the best fisherman aesthetic home decor finds that nail the trend, even if you're nowhere near the sea. And with them all under $100, you can shop the look without going overboard.


There is something so fun about this trend. Sure, it might be a little short-lived to totally redecorate your home to the aesthetic, but if you choose some playful small accessories like these, you can bring them out every summer to give your tablescaping a fisherman-friendly lift.

And if you're looking for a more sophisticated, minimalist way to bring seaside charm to your home, the coastal Scandifornia trend might just tickle your fancy. Combining traditional old money coastal style with Scandi sensibilities, this is how to properly decorate a beach house in 2025.

Charlotte Olby
Style & Trends Editor

Charlotte is the style and trends editor at Homes and Gardens and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello!, and as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation - you can follow her journey over on @olbyhome