These Are the Best Mattress Sales Happening in January – I'm a Sleep Editor Who Has Hunted Down the Best Deals
Explore my January round-up of mattress sales from all our tried-and-tested favorite brands, plus helpful shopping advice
With the start of a new year comes the opportunity to overhaul and seriously upgrade your sleep space, and there's no better place to start than by switching out your old mattress. And, luckily, there are still plenty of post-Christmas deals to shop across all of our favorite retailers, including Avocado, Birch, and Saatva.
As the resident Sleep Editor here at Homes & Gardens, along with my team of expert testers, I've learned what makes the best mattress, and, therefore, I know where – and when − to buy them for the best price.
Best Mattress Sales in January
The best mattress deals this month can be found directly from the brands. Below, you can jump straight to my top, tested, and trusted brands' sale pages for this month's best mattress deals, hand-picked by me:
- Avocado: 10% off sitewide in the Holiday Sale, and up to 50% off on select bedding
- Bear: 50% off exclusive bundle deals
- Birch: 25% off sitewide and two free pillows ($149 value) with select mattress purchases in the New Year Sale
- Brooklyn Bedding: 30% off sitewide in the Winter Clearance sale
- Casper: Up to 40% off select mattresses, 65% off blankets and throws, 25% off bundles, 30% off adjustable bed frames, and buy any two or more pillows and get 10% off
- DreamCloud: Up to 60% off mattresses + $599 of accessories included
- Emma: Up to 88% off on selected pillows and protectors
- Helix: Save 25% sitewide with code NYS25
- IKEA: Save 25% on all ABROTTEN mattresses
- Layla: Save up to 60% in the Winter Holiday Sale, and get two free pillows with every mattress
- Leesa: 25% off mattresses in the New Year Flash Sale with code NEWYEAR25
- Lori Beds: 20% off sitewide in the Holiday Sale, with code HOLIDAY20
- Mattress Firm: All the 293 latest sale items across the site, with savings of up to 78%
- Nectar: Save up to 50% on mattresses and 66% on mattress bundles in the Winter Wonder Deals
- Plush Beds: Up to 50% off mattresses, with up to $799 in organic bedding for just $249 with purchase, and 25% off mattress toppers and bedding in the New Year's Sale
- Purple: Up to $500 off a mattress and base
- Saatva: $300 off your order of $1,000 or more with a mattress in cart
- Siena: Save up to 60% off mattresses in the Winter Wonders sale
- Sleep Number: The more you buy, the more you save, with $100 off when you spend $999, $200 when you spend $1,999, $400 when you spend $2,999, $600 when you spend $3,999, $800 when you spend $4,999, and $1,200 when you spend $7,999
- Stearns & Foster: Save up to $600 on select mattresses in the New Year's Sale
- Tempur-Pedic: Save up to $500 with $300 in free accessories on select adjustable mattress sets with code 300FREE in cart
- Winkbeds: 30% of all mattresses
- Zinus: Save up to 42% on mattresses
Today's Best Mattress Deals
While it might not be on offer, this bestselling mattress is one of the most affordable I've ever seen. It's extra firm with five comfort zones to distribute body weight with sturdy support, and arrives roll-packed for convenience. It also features reinforced edges and edge-to-edge pocket springs for effective motion isolation, and is covered by a 10-year limited warranty – all for under $350.
Best Affordable Mattresses – Tried & Tested
We've been testing affordable mattresses for years. Below, I have ranked our tried and trusted favorites. Some will be on sale for a further mattress discount, while others are simply too affordable not to check out at full price.
The best affordable mattress overall
This memory foam mattress is soft enough for side sleepers and sufficiently supportive for back and stomach sleepers at a price that everyone can afford.
You can find more details in our Nectar Memory Foam Mattress review.
The best affordable mattress under $500
I've never seen a memory foam mattress selling at such a low price. My advice is, though, don't spend much less than this, or you'll be paying a great price for a poor product.
You can find more details in our Siena Mattress review.
The best foam affordable mattress
If you like that sinking feeling you get from memory foam, then you'll love the Leesa Original Mattress. It's got just enough give to support back and side sleepers, though it might be less ideal for stomach sleepers.
You can find more details in our Leesa Original Memory Foam Mattress review.
When Is the Best Time to Buy a Mattress?
There are so many mattress sales throughout the year that it's almost always a good time to buy a mattress. Right now, there are plenty of seasonal, post-Christmas reductions, for example.
Next will be Presidents' Day on February 16, with Memorial Day in May known for offering particularly deep discounts, while Amazon Prime Days in July and October are the best time to buy from Amazon storefronts, including Nectar, DreamCloud, and Zinus. There's Labor Day sales on September 7, too.
November is often the time to buy a mattress with the steepest discounts of the year because of Black Friday (the last Friday in November), closely followed by Cyber Monday (on the first Monday of December). That's when you'll see the greatest breadth of deals and depth of discounts.
Since a lot of brands open up Early Access sales at the start of November and extend them into the first week of December, with Cyber Week sales, you'll have plenty of time to shop in the later part of the year.
FAQs
Are Mattresses Always on Sale?
Not every mattress is always on sale, but it would seem that you can always get a good deal on a mattress. Be warned, though, that not every mattress sale is real, and a few of the biggest names in bedding list never-changing 'sales prices' throughout the year in a practice known as price anchoring.
According to the team at Talon.One, 'Price anchoring is a marketing strategy where a business establishes a visible starting price for a product but emphasizes its current discounted price. The initial price acts as a reference point or "anchor" against which the lower-price option is contrasted, creating a perception of greater attractiveness for the discounted option.' If the mattress never returns to its anchor price, then it fails to represent real value, and you might not be getting a good deal in the mattress sales.
Say a mattress is listed for $1,200, and it's discounted in the mattress sales to $700. If that discount only runs for a few weeks before returning to full price, then that creates some incentive to buy. If, instead, the mattress stays at $700 all year round, then you aren't really bagging a good mattress at a great price – you're just buying an inferior mattress for what it's really worth.
Since an RRP isn't legally binding, sales prices and MSRPs can fluctuate throughout the year. It's bad form on the part of the business, but to prove that the price of a mattress is continuously mislabelled, you'd need to file a lawsuit.
According to Angelo Albertini, Founder and CEO of MyBespokeMattress, 'Lawsuits have brought attention to the need for transparent pricing and the importance of protecting consumers from potentially misleading sales tactics.' I asked Angelo for his top tips to find genuine mattress deals.
Whether you're shopping for a mattress in-store or online, Angelo recommends a strategy of 'compare and conquer.' Once you've settled on a make and model for your mattress, cross-check the price across a range of retailers. You might find that a perceived saving at one store isn't a saving at all, but a reflection of the real value of the mattress.
To get a deep discount, Angelo suggests shopping in-store, where you'll find older mattress models that offer similar comfort and support to the stuff you see online for a fraction of the price. When you shop with a specialist sleep store, you know you're protected by a watertight mattress warranty that might not apply in the end-of-season sales.
If you're keen to spot a good deal from a real fake, it might be worth downloading a reputable price tracker, such as CamelCamelCamel, which works on Amazon.
What is a Good Price for a Mattress?
As the resident Sleep Editor at Homes & Gardens, I'm often asked,'How much should you spend on a mattress?' My short answer? Somewhere between $500 and $1,000. That should be enough to edge out the cheaper models made with toxic foams and fiberglass, without spending unnecessarily on bells and whistles, including luxury fabrics or cooling covers.
My long answer varies depending on which mattress you buy. As a general rule, hybrids and latex mattresses tend to be more expensive than memory foam models, which in turn are more expensive than innerspring mattresses. You'd be lucky to get a Queen-sized hybrid mattress for less than $1,500, due to the combination of technologies and mattress materials. I'd expect to spend at least $1,500 on a latex mattress, especially an organic one, to compensate for the time and energy it takes to produce natural latex.
Memory foam mattresses are the most variable – you see highly affordable models, such as the Zinus Cooling Green Tea Mattress, which retails for a little less than $500, beside much more expensive mattresses, such as the Saatva Contour5 Mattress, which goes for more than $2,500. Your average innerspring mattress comes in under $1,000 because it's so simple to make, but you'll find a few more expensive models. For example, the Saatva Classic Mattress comes to mind at just under $2,000.
How do Tariffs Impact Mattress Prices?
'Tariffs are adding new layers of cost pressure across industries, and the mattress category is no exception,' says Byron Golub, vice-president of product & merchandising at Saatva, the Smarter Luxury Sleep Company. These rising tariffs can significantly increase prices for companies that rely heavily on imported finished goods or components.'
'American-made mattresses are less exposed to tariff-related cost volatility,' Byron continues. 'With the potential for tariffs to raise prices on imported materials or finished products, now is a smart time to invest in a U.S.-crafted mattress. Not only are you likely to lock in current pricing, but you'll also benefit from faster delivery, local craftsmanship, and a company that can pivot more quickly in response to supply chain disruptions.'
Now is the time to learn where to buy American-made mattresses. It's worth flagging, though, that most mattresses incorporate a combination of domestic and foreign components. You might struggle to find a 'Made in USA' mattress, since the Federal Trade Commission standards are so rigorous that the mattress must be 'all or virtually all made in the United States'. Specialist components, such as wires and hardware, are often sourced from global suppliers. You'll have better luck shopping for 'Assembled in USA' mattresses.
How Should I Choose a Budget Mattress?
When you're shopping on a budget, it pays to do your research. There's a fine line between a good deal and a low price on a poor product. Here are three key considerations to keep in mind as you shop for an affordable mattress.
- Stick to the specialist sleep stores: Most of the big-name mattress brands will offer a value mattress as an alternative to their more expensive models. You might miss out on a few high-tech features, but you should still get a good-quality bed with a decent sleep trial and watertight warranty.
- Check the specs: It's worth reading the fine print to work out exactly what you're getting for your money. A mattress might be marketed as luxury, yet feature a lot of the same materials as a more affordable mattress. In that case, you might as well take the savings and opt for the affordable mattress.
- Comfort over cost: You're going to sleep on this mattress for the next seven years, if not more. While you should consider cost, and you could save hundreds if you get a good deal, you should only buy a mattress that suits your sleep needs. If you don't, you'll just have to buy another new mattress in a year or two.
Once you've bought the best bed, it's time to dress it. When you shop the bedding sales, you can save hundreds of dollars on sheets, shams, quilts, comforters, and everything in between.
