The best places to buy bedding are specialist sleep stores. When you shop at Cozy Earth or The Company Store, you can rest easy in the knowledge that your bedding is scientifically designed, sustainably made, and stylishly finished.
Of course, you could buy your sheets, comforters, and pillows from your local homestore. You might save some time and money, but you won't end up with the best bedding. Conversely, you could shop in the sleep section of luxury design houses, where bedding costs hundreds, if not thousands, of dollars. It can be hard to find that sweet spot between top quality and low cost.
I would know: before I specialized as H&G's Sleep Editor, I was a shopping correspondent. I spent my days crawling the sites of major merchants to find the best bedding at the lowest prices. These days, I lead a team of expert testers across the country in the search to find the world's best bedding. Together, we've tested sheets, pillows, and comforters from more than 40 different brands. I've narrowed it down to my top 9 best places to buy bedding to suit every bedroom and budget. To help you navigate the bedding sales, I've picked out my favorite pieces from each store.
Where to buy bedding − an A to Z
- Amazon: budget-friendly bed linen $ - $$
- Boll & Branch: light and fluffy down duvets and pillows $$$
- Brooklinen: my personal go-to sleep store $$
- Cozy Earth: luxe bamboo bedding for eco-conscious shoppers $$-$$$
- Matouk: luxury bed linens and a wide range of styles $$$
- Sijo: thermoregulating bedding to stop night sweats $$
- Sleep Number: smart bedding backed by science $$
- The Company Store: classic designs from a heritage store $$
- Woolroom: breathable wool bedding for hot sleepers $$ - $$$
Best places to buy bedding 2024 – tried and tested by a sleep writer
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Shopping for bedding can be simple. To start, you need a set of the best bed sheets, as well as the best pillow to rest your head and one of the best duvet inserts to keep you cozy. If you're working with a tighter budget, I'd encourage you to keep to these core pieces. If you've got some cash to spare, and you want to spend it on the best bedding, then you could consider the little luxuries, from cooling mattress toppers to smooth silk pillowcases.
1. Brooklinen
Time and again, I find myself back at Brooklinen in search of the best bedding. This specialist sleep store stocks everything from sheets and shams to quilts and comforters to pillows and toppers. If you're looking to stock up your linen closet, I recommend their bedding bundles, which include all your essential items at a discounted price. You can shop for bedding by fabric, including classic percale, washed linen, and luxe sateen. There's an entire section for mulberry silk bedding, including a 100% mulberry silk pillowcase for just $50, which speaks to Brooklinen's commitment to affordable luxury.
These cotton percale sheets feel cool and crisp: the sort of thing you'd find in a high-end hotel or luxury spa. I started testing this set a few weeks ago, during a heatwave, and it's already a firm favorite for breathability.
This down comforter is filled with fluffy down clusters, rather than individual feathers, for a nice, soft finish. I tried the All-Season weight, but you might prefer the Lightweight for summer or the Ultra-Warm for winter.
This is the best pillow I've ever tried, and it's so versatile. Fully adjustable, it would make a great addition to your guest room. All you need to do is push and pull the zippers to let air into and out of the pillow until it reaches your ideal firmness.
2. Cozy Earth
I first came across Cozy Earth at the start of the year, when I received an email about a silk pillow. Not a silk pillowcase: a silk pillow. Naturally, I was intrigued, so I headed over to the Cozy Earth site and found a sustainable haven for hot sleepers in search of life's little luxuries. Cozy Earth specializes in bamboo bedding, which is relatively affordable, though not quite as sumptuous as their silk. Special shout out to their Cuddle Blanket, which looks just as good draped over the seat of my sofa as it does spread across the end of my bed.
Bamboo is naturally moisture-wicking and antimicrobial, built to bust the bacteria that breeds in hot, damp environments. I've been testing these sheets since the spring, but they've come into their own this summer.
This is just the sort of lightweight layer I need as a hot sleeper who can't sleep without a comforter. It comes with anchor loops, so you can treat it as a duvet insert, though they're very fiddly to attach.
It's the Silk Pillow that started my obsession with Cozy Earth. Filled with 100% mulberry silk for softness and shelled with bamboo viscose for durability, this breathable pillow is ideal for hot sleepers, though it's a little soft for side sleepers.
3. Sijo
If you suffer from night sweats or hot flashes, or you simply tend to run a little warm, then you're a hot sleeper. Bonus points if you live in a warm climate or you're shopping for the summer. You'll find a great range of thermoregulating bedding at Sijo. I've been sleeping on their eucalyptus sheets for the better part of a year now, through winter, spring, and summer, and they've worked hard to stop my night sweats. Sijo bedding isn't the prettiest, but it's super practical for hot sleepers.
These eucalyptus lyocell sheets are naturally breathable with enhanced moisture-wicking. Each sheet is treated with silver ions to slow the spread of bacteria and prevent the growth of unsightly yellow stains.
This is one of the best cooling mattress pads on the market. Filled with thermoregulating fibers and wrapped in eucalyptus lyocell, this pad is plush enough to soften up a firm mattress but thin enough to fit beneath your sheets. It's just the thing to stop your night sweats.
This pillow boasts hundreds of five-star reviews on the Sijo site. One happy customer writes: 'I had to have cervical spinal surgery in my early 30s and finding a comfortable pillow has become my obsession. My search has ended!'
4. Boll & Branch
Boll & Branch bedding is so carefully finished and beautifully presented: it's the destination of choice for style-savvy shoppers with money to spare. At Boll & Branch, you can shop for bedding by color, including warm neutrals, cool blues, fresh greens, deep purples, and soft pinks. Visual thinkers will also appreciate Boll & Branch's 'Shop the Look' section, which showcases luxury bedding bundles in situ so that you can imagine each piece in your own space.
These long-staple cotton sheets are woven four-threads-over, one-thread-under. That means more of the material catches the light, creating a glossy sheen. Each sheet is hand-finished with embroidered details to add a bit of interest.
This is our top contender for the title of 'best duvet insert'. The Down Duvet Insert comes in Lightweight, Mid-Weight, and Ultraweight to suit every season. Each insert is filled with real down that meets the Responsible Down Standard.
This is really a pillow inside a pillow. You get a feather and down inner pillow for support surrounded by fluffy clusters of down for comfort, held together in a three-chamber construction.
5. Woolroom
Before I went on the Woolroom Sleep Retreat, I had a pretty poor opinion of wool as a bedding material. I assumed it would feel stuffy and scratchy, like the wool sweaters I used to wear at school. As a hot sleeper, I was hesitant to sleep on a wool pillow, under a wool duvet, on top of a wool mattress protector. Turns out, wool is a natural moisture-wicker. According to the Woolroom Clean Sleep Report 2024, wool can hold up to a third of its weight in water (or sweat) to keep your bed and body cool and dry. Since I came home from the sleep retreat, I've bought Woolroom pillows for every member of my family and I'm converting them to the wonders of wool.
This lightweight comforter is ideal for hot sleepers and summer nights. Since wool is naturally hypoallergenic, it's also a great option for anyone who suffers from allergies.
This is one of the best cooling mattress protectors on the market. Filled with traceable British wool, it's a great option for eco-conscious shoppers who like to check out their supply chains before they buy bedding.
It couldn't be easier to adjust this pillow. All you need to do is unzip the cover and reach down inside the case to remove and replace handfuls of wool. Just make sure you find somewhere to store the surplus fluff.
6. The Company Store
When you shop at The Company Store, you can filter your search for bedding by the size of your bed or the thickness of your mattress. That means you can shop exclusively for oversized flat sheets and deep-pocket fitted sheets to achieve the dramatic drape of your dreams. You'll find all your bedding essentials in wide colorways. There isn't much in the way of print and pattern, unless you count their collaboration with Rifle Paper Co., which combines cozy textures with rich colors and retro charm.
These Supima cotton sheets combine strength and softness to make hotel-quality bedding. There's even an option to add a monogram to personalize your pillowcases and flat sheets.
This is our reigning champion for the title of 'best cooling comforter'. Our expert tester, Alex Temblador, slept under the LaCrosse Light Down Comforter in a hundred-year-old house in the depths of Texas and she couldn't believe how cool it kept her.
There's nothing like the natural loft of real down. The LaCrosse Down & Feather Pillow is available in three densities: Soft, Medium, and Firm to suit every style of sleeper.
7. Matouk
Matouk makes some of the world's best luxury bedding and they've been doing it for the last 100 years. Each Matouk sheet and sham is made in their Fall River, Massachusetts, factory, where artisans weave, embroider, iron, and fold bedding by hand. You'll find a real range of materials at Matouk, from supple Egyptian cotton to breathable French flax. I want to spotlight some of my favorite Matouk sheet sets. Admittedly, these sheets are expensive, but they're sustainably made and seriously stylish, too.
This is one of Matouk's more affordable sheet sets, made from a 50/50 blend of cotton and polyester. You get the natural durability and breathability of cotton, plus the crease-free finish of polyester.
These watercolor hues and painterly details are so romantic. If you're keen to play with pattern, but you aren't ready to commit to full-on florals, then you could always shop the Antonia Sham and pair it with the best white bed sheets.
I love the bold finish of red embroidery on these ivory sateen sheets: the lean lines exaggerate the width of the sheet, adding real depth and dimension to your bedspread.
8. Sleep Number
Better known for their smart beds, Sleep Number also does a good line in bedding. Their True Temp pillow is one of my thermoregulating favorites, wrapped in a cool-to-the-touch case so you always feel like you're sleeping on the cold side of the bed. The color range at Sleep Number is carefully curated with classic whites, blue grays, and cool neutrals. Once you've dressed your bed with sheets, pillows, and a comforter, you could consider topping it off with a Sleep Number. I like the touchable texture of their faux fur, but you might prefer the velvety finish of their basketweave coverlet.
If you've ever asked yourself, 'why aren't my sheets staying on the bed?', you'll appreciate the Essential Fit Sheet Set. Fitted with a fully elasticized edge and secured with anchor bands, these sheets won't move when you do.
These are top contenders for the title of 'best pillow'. Whether you shop the Classic, Contour, or Ultimate Style, you'll find a dual-chamber pillow filled with foam for support and topped with soft fiberfill for comfort.
This faux fur blanket would look just as glamorous draped over the back of your sofa as it would spread across the edge of your bed. You get the look of the viral Cozy Earth Cuddle Blanket for a fraction of the price.
9. Amazon
If you're buying on a budget, then consider shopping at Amazon: it's one of the best places to buy affordable bedding for sheer breadth of choice. You'll see sheets from Vera Wang and pillows from Tempur-Pedic listed alongside smaller stockists that are new to the bedding scene. There's almost always a sale on, and if you're prepared to sift through the cheap stuff, you could score a deep discount on a great bit of bedding. Before you buy bedding from Amazon, be sure to read the customer reviews so you know what you're getting into.
Our expert tester, Lucy, admires the crease-free finish of these cotton percale sheets. Breathable and durable, they're just the thing for busy sleepers who want to make their bed in moments.
This down alternative comforter comes in every size from Twin to California King, including oversized options for a dramatic drape. Cunning corner loops mean you can treat it as a duvet insert or let it stand alone as a comforter.
This dual-sided pillow is designed to suit all sleep positions. One side is gently arched to cradle the back of your head – ideal for back sleepers − while the other is firm and flat to support side and stomach sleepers.
FAQs
How should I choose the best bedding?
Let's start with sheets. First, consider the pros and cons of different bed sheet types. Next, fix your budget: setting a minimum and maximum spend should help to narrow your search for the best bedding. You need not be limited by a smaller budget, either: the best affordable bed sheets deliver serious style at a reasonable budget.
Before you start to shop for comforters, I'd encourage you to think about your sleep temperature: whether you suffer from night sweats or hot flashes and whether you live in a warm or cool climate. You might like the best warm comforter for the winter and the best cooling comforter for the summer.
Work out which sleep positions you tend to wake up in before you start to shop for pillows. Side sleepers, back sleepers, and stomach sleepers need different things from their pillows in terms of thickness and firmness.
When is the best time to buy bedding?
The best time to buy bedding is around a holiday weekend. That's when you'll find real breadth and depth of deals, as sleep stores compete to present the best prices. Coming up, we've got Labor Day and Black Friday, where you could bag bedding at a bargain price.
How much should good bedding cost?
I would expect to spend somewhere between $200 and $400 to get a comforter, a pillow, and a sheet set (1 flat sheet, 1 fitted sheet, 2 pillowcases) in a Queen size. You might be tempted to spend less on cheap sheets, but I'd advise against it: you're shopping for something durable that won't wear out after a few washes. I suggest you set an upper and lower limit to your budget before you start shopping for bedding.
You might have noticed that there aren't any mentions of mattresses in this buying guide. That's because the best places to buy bedding aren't necessarily the best places to buy a mattress. I've written a separate guide that covers where to find classic innersprings, plush memory foam models, and high-tech hybrids.
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