Shopping

Naturalmat is the organic bedding and mattress brand you need to know about

If you're a hot sleeper or an eco-conscious shopper, then you'll love Naturalmat – the British brand doing it all naturally

Naturalmat Organic Linen Bed Linen Set on a bed against cream walls.
(Image credit: Naturalmat)

I first came across Naturalmat at the start of this year. I was looking for breathable, durable, and sustainable bedding to stop my night sweats and ease my conscience. I spent hours searching the sites of the big-name brands until I came across Naturalmat. I ordered a fresh set of their hemp sheets and I never looked back.

Naturalmat gets the struggles of hot sleepers – in fact, the brand was founded by two sailors, who were sick of sweltering on cheap slabs of polyurethane foam below deck. They started experimenting with natural fibers to make breathable, durable mattresses that won't cost the earth. Sustainability and community lie at the heart of Naturalmat − local craftspeople work in a solar-powered factory in Devon, England, to make all-natural beds, mattresses, toppers, and bedding.

As H&G's resident sleep writer, I'm always looking for new competitors to take the title of the best places to buy bedding. For quality of craftsmanship, I'd put Naturalmat right up there. I've picked out a few of my favorite Naturalmat products to give you a sense of the brand. Whether you're looking for a brand-new bed or a nice bit of bedding, I've got you covered.

The best of the best at Naturalmat

In the age of online mattress shopping, greenwashing is more prevalent than ever. If buying organic is important to you, then I suggest you double-check the eco-credentials of each brand you buy. If you don't have time to do the research yourself, then here are the headlines.

According to their website, Naturalmat buys all their raw materials straight from the source to make sure they know what they're putting in their products. Naturalmat is a vertical mattress manufacturer, which means that everything happens under one roof, from the compression of the coils to the frothing of the foam. Naturalmat only sells direct to customers from their own website and in their own showrooms, so you know you're getting a good deal.

Naturalmat holds B Corp certification. That means an independent, third-party eco organization has inspected and approved Naturalmat for high standards of performance, accountability, and transparency.

Like I said, I reviewed the Naturalmat Organic Hemp Bed Linen Collection back at the start of the year. I loved it, so I'm not surprised that the sets have sold out in every size. Until the hemp comes back into stock, here's what I suggest you shop.

  • Mattresses: classic innersprings and natural fiber models
  • Toppers: six options for custom comfort
  • Beds: timber bases, upholstered frames, and children's beds
  • Bedding: everything from sheets and shams to quilts and comforters

Naturalmat FAQs

Woolroom vs Naturalmat – which is better?

It's marginal, but I think Naturalmat offer better value for money, especially when it comes to their mattresses. Still, with their wide ranges of organic produce specifically designed for hot sleepers, there are a lot of similarities between Woolroom and Naturalmat, and you'd do well to shop at either store. Our expert tester, Sophie, loves the Woolroom Hebridean 30000 Mattress, and I'm a big fan of their adjustable pillows.

Naturalmat vs Vispring − which is better?

If you're looking for the best luxury mattress, head to Vispring. They're the makers of the world's first pocket sprung mattress in 1901: since then, they've really perfected the craft. If you'd rather save some money on a mattress to spend on sheets, shams, and the rest of the bed, I suggest you shop with Naturalmat.

Emilia Hitching
Sleep Editor

Emilia is our resident sleep writer. She spends her days tracking down the lowest prices on the best mattresses and bedding and spends her nights testing them out from the comfort of her own home. Emilia leads a team of testers across America to find the best mattress for every sleep style, body type, and budget.

Emilia's quest to learn how to sleep better takes her all around the world, from the 3Z mattress factory in Glendale, Arizona to the Hästens headquarters in Köping, Sweden. She's interviewed luxury bedding designers at Shleep and Pure Parima, as well as the Design Manager at IKEA. Before she joined Homes & Gardens, Emilia studied English at the University of Oxford.