Renowned interior mavens Robert and Cortney Novogratz have announced their first store House of Novogratz will open its doors tomorrow, April 10th. The stylish designers and product creators chose to take over a bungalow at 1629 Abbot Kinney Boulevard, a mile-long strip that epitomizes Los Angeles' pop culture scene.
See: Design house: Take a tour of this Novogratz-designed Hollywood hills home
The 2,000 square foot store is constructed of six rooms, along with working design studios, pop-up exhibitions, and space for collaborative brands. Customers can browse Novogratz boutique-style furnishings, wallpapers, lights, and wall art, along with a selection of other artworks. Notable pieces include the work of esteemed Californian-based photographer Diego Uchitel, among others.
The Novogratz couple is best-known as the eclectic designer duo who, alongside sitting at the peak of the interior world, take care of their seven children. They are celebrated for their ability to curate art, so it matches every project's aesthetic. The Novogratzes have also started on Bravo and HGTV after the success of their eponymous furniture label. Robert and Cortney also published a book, Novogratz Design Fix, with Rizzoli last year.
See: Design house: A contemporary home near Venice Beach, designed by Proem Studio
Tomorrow's opening will coincide with the launch of The Novogratzes latest S/S '21 outdoor series, including their newest collection of rugs, home accessories, and exterior furnishings.
House of Novogratz will also act as a showroom for the couple's digital business whilst doubling as a platform for upcoming designer collaborations and product launches. Plus, if you can't make it to the West Coast, there will be a selection of live-streamed events and guest appearances that are scheduled to take place in this kaleidoscopic property.
'House of Novogratz is a dream project for us,' shares Robert and Cortney Novogratz in the discussion of their new store. The couple continues, sharing the store is a 'public space' to host their friends, family, and collaborators.
See: Where to buy art – essential guide to collecting art
It's also a 'place where we can share new products, as well as feature designers, artists and performers of all kinds,' they add.
If we weren't already desperate to go to Venice Beach, we certainly are now. We're just thankful we've got the live stream to keep us company.
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