Designer Kit Kemp reveals the rug pattern that will create the illusion of space in any room
This is how to change the dimensions of your room – the Ham Yard Hotel way


If we’re going to take lessons in pattern from anybody, it is Kit Kemp. The co-owner and Creative Director for Firmdale Hotels has curated some of the most vibrantly printed spaces on both sides of the Atlantic – and she’s reshaped everything we know about pattern in the process.
Among Kit Kemp's most synonymous statements is her timeless use of stripes – from a horizontal headboard in her Charlotte Street Hotel to a striped rug in London’s Ham Yard Hotel. The latter offers a lesson in the power of rugs – and how this pattern can promote the illusion of size in any space. Sharing her interior design tips in a recent post, Kit reveals the secret to a successful stripe.
In the discussion of the Terrace Suite (below), Kit explains the importance of creating a contrast by laying a striped rug against a simple floor – which is a light wooden color in this case.
‘Using a striped rug against an otherwise plain background is a powerful tool in interior architecture – it redirects the eye and can reshape a space. In the Terrace Suite at Ham Yard Hotel, the living and dining area is a long rectangle. By having the stripes of the rug run horizontally, the room looks well-proportioned,’ Kit explains.
‘Don’t underestimate the power of a stripe. We think they get a bit of a bad rep for being boring, but used in the right way, stripes are a versatile, elegant, and timeless resource to use in your interiors,’ she adds – while reshaping our living room rug ideas.
However, Kit is not exclusive in her adoration for this age-old pattern. Andy Guard, Creative Director at Roger Oates Design, reinforces the stripe’s size-enhancing power whilst suggesting the print can define areas and ‘adjust the perspective of a room.’ Similar to Kit, Andy recommends combining the pattern with ‘wooden floors’, along with ‘tessellated tiles and even floral wallpaper.’
He continues, sharing his striped hallway ideas: ‘There is a stripe for everyone. You can use stripes to change the perspective of a hall. Stripes along the hall will lengthen it while stripes across the hall will make it appear wider.’
Sign up to the Homes & Gardens newsletter
Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.
Will a stripy rug recreate Kit’s boutique ambiance in our interiors? We’ll bring Ham Yard into our home, one stripe at a time.
Megan is the Head of Celebrity Style News at Homes & Gardens, where she leads the celebrity/ news team. She has a history in interior design, travel, and news journalism, having lived and worked in New York, Paris, and, currently, London. Megan has bylines in Livingetc, The Telegraph, and IRK Magazine, and has interviewed the likes of Drew Barrymore, Ayesha Curry, Michelle Keegan, and Tan France, among others. She lives in a London apartment with her antique typewriter and an eclectic espresso cup collection, and dreams of a Kelly Wearstler-designed home.
-
How to plant hosta seeds – for lush green leaves in shaded pots and borders
Experts share their top tips on growing these fabulous foliage plants from seed
By Holly Crossley Published
-
Martha Stewart's genius hack for keeping a cutting board in place is going into our kitchen manual – it will ease your food prep woes
Martha's trick for keeping cutting boards and trays secure on slippery counters requires just one accessory: a terry cloth towel
By Hannah Ziegler Published