Floral trends 2024 – the best beautiful blooms, as revealed by the experts

Flowers are an exquisite and easy way to add life and natural beauty to your interior space, and the latest floral trends for 2024 see a diverse mix of styles; from bold neon palettes and wild, rustic arrangements, to sourcing stems locally.

Decorating with flowers really can transform the look of a room, brightening a space with beautiful color, inviting scent and eye-catching natural texture. From a simple, small vase of flowers set down on a console table in an entryway, to a grand floral tablescape in a dining room, flowers are not only a key decorating tool, they can make us feel happy and relaxed, too.

So, what do the 2024 floral trends have in store for us? Whether you’re a lover of all things simple and sustainable, or a fashion-forward thinker that craves bold statement designs, discover the most fashionable floral trends set to enrich our interiors in 2024.

Our 6 favorite floral trends for 2024

With key insight from experts at Bloom & Wild, 1800 Flowers and the Flower Council, explore the favored floral trends for 2024 below.

1. A palette of neon pink and cyber lime

With Peach Fuzz revealed as Pantone's color of the year for 2024, expect to see palettes of subtly soothing shades this year.

However, Emma Forsey, a lead florist at Bloom & Wild says the industry is also anticipating a new trend for the year that’ll feature the contrasting hues of cyber lime and fondant pink. 

'The combination of delicate pastel pink flowers with accentuated lime-coloured foliage, within a relaxed and airy arranging style, is sure to be a hit,' she says, with a growing demand for this color combination picking up for florists and designers. 

Peach would tone beautifully with either of these shades, for those wanting to achieve a real on-trend color hit. Another way to get the look might be to invest in a statement vase, such as this pink and green LA DoubleJ statement bubble vase from Net-a-Porter. 

2. An eclectic mix of flowers

Expect to see floral displays embody a rustic and wild character throughout 2024, created through a diverse mix of different flower varieties, unique shapes and contrasting colors, establishing a more unrefined and asymmetrical feel.

The experts at the Flower Council have termed this more eclectic floral trend as 'Vintage Folklore' and say that this trend, 'represents the attention for diversity and a product’s useful life. Its motto is not to throw out, but to repair and patch up with love. In this trend, bouquets (and flowers) are mostly wild and colorful. Plants are also cherished, even the misfits.'

Key flowers to use to achieve this look include:

• Hyacinth
• Chrysanthemum
• Delphinium
• Stocks 
• Icelandic poppies
• Tulip 

3. Locally sourced blooms

The trend for supporting locally-sourced flowers and foliage is only set to grow in 2024 among designers, stylists and wedding couples alike. More and more of us are valuing the eco-friendly element of home-grown blooms, appreciating the chance to support local flower growers.

The advantage of locally grown flowers is you often get much more movement from your stems - they look so much more natural - making arrangements a whole lot more interesting. The quality and longevity of blooms is also greater, giving much better value for money. 

4. Soft and soothing colors

We not only love flowers for their gorgeous natural beauty, but how they make us feel, with many of us filling our homes with beautiful floral displays and houseplants to make our spaces feel more calming, grounding and relaxing, just like being in the great outdoors.

Our interior spaces not only need to look beautiful, they need to make us feel good, too, and now more than ever were are styling and designing our homes to be more comfortable and cozy. 2024 will see a rise in floral trends that enhance these feelings of comfort and wellbeing in the home, with a focus on soft and soothing color combinations. 

Neutral vases work beautifully in harmony with these palettes. You can go for something with a bit more texture to contrast the softer hues, such as this off-white balloon ceramic vase by Louise Roe at Net-a-Porter. 

5. Pretty pressed flowers

Decorating with dried flowers has been hugely popular over the last few years, with lovely dried bouquets sitting beautifully in homes all year round, and they are set to continue in 2024 as a floral trend, but with a focus on pretty pressed designs.

Once you know how to press flowers, the creative possibilities are endless. From elegant framed displays, to adding them to homemade cards and decorations, it is a truly wholesome activity. 

Florist Caroline Grimble says at Bloom & Wild, 'we noticed an uplift in people sharing ways to preserve their wedding bouquets on Pinterest this year, but this trend will hit the mainstream in 2024, with flower presses no longer reserved for crafters.'

This also ties in perfectly with what The Flower Council are calling, 'Collecting Memories', a floral trend that focuses on, 'soothing products that help create a home in which fond memories can be stored and cherished.'

From meaningful wedding bouquets, to flowers received from friends and family, keeping and pressing these sentimental displays can add an elegant touch to an interior space that comes with a story.

6. Serene all-white displays

Jo Reason, director of brand & range at Bloom & Wild says, 'in 2022, white was our top selling flower color, and we expect the demand for all-white bouquets to increase, in line with interior and cultural trends.'

A beautifully enduring trend, white flowers can establish a serene and calming atmosphere in the home. White flowers can effortlessly integrate into spaces of all styles, and the layering of different varieties, such as hydrangeas, lily's, baby's breath and carnations, can make just as big an impact as a bright and bold, colorful display.

FAQs

Are florals in for 2024?

As a timeless trend, florals are definitely in for 2024. 

Flowers and floral room decor ideas have always been a huge part of interior design, from patterns and prints for the very latest fabric trends, to providing beautiful inspiration for paint ideas, and, of course, you cannot beat the beauty of a vase of fresh flowers on display. 

2024 will see bright, bold and eclectic blooms filling our homes, mirroring the adventurous leaps many of us are taking for the style of our spaces. It will also see flower trends of calming color palettes and more rustic, organic looks that feel beautifully natural, calming and elegant.