According to the real estate website Zillow, properties that embrace the organic modern style are likely to sell for more, with buyers searching for homes with natural materials and one-of-a-kind surfaces.
The modern organic trend channels nature and embraces all things neutral and textured. According to Zwillow's survey, buyers today are looking for properties with modern organic characteristics, so if your home features a neutral color palette, natural materials, and a simplistic, serene layout, you're in luck.
The Zillow survey was conducted by looking at homes sold in 2024 and analyzing the keywords featured on their listings. Scanning over two million properties, the final conclusion was that homes with certain materials and finishes were more popular and leaned toward a more natural interior design style.
We delve deeper into the exact features and materials that proved popular with buyers and discuss how to bring them into the home.
Soapstone countertops were surprisingly popular and one of the most favorable attributes amongst buyers. Adding a surprising 3.5% (around $12,500 to a standard U.S. home’s sale price) more value to the property, soapstone and onyx were named key materials to look out for when buying a property. So, if you're planning a bathroom or kitchen remodel, opt for newer materials rather than more traditional materials like quartz, as they channel the organic look and are a current hot commodity with buyers.
Interestingly, Venetian plaster walls add 3% to a property's total value. There are a few ways to use plaster, but textured walls seem to be the most popular as buyers are seeking out this trendy, organic feature.
Although wet rooms were deemed dated for a while, they've made a comeback as homes featuring a shower-designated room increased by 3.3% in value. Whether opting for a fluid tiled design or a spa-like sanctuary, they're a no-brainer if you're a homeowner looking to renovate and sell up soon.
It's not just interiors that buyers have their eyes on, they're considering outdoor features too. Outdoor showers add a 2.8% increase to a home's total sell price, and outdoor kitchens add a significant 2.2% more also.
Shop the modern organic look
Looking to bring a touch of the modern organic aesthetic into your home? Whether you are planning on selling or just looking for a way to inject this versatile style into your room's these accessories are the place to start.
Delicately fluted, this acacia wood fruit bowl would make the perfect addition to any empty dining table. Fill with vibrant lemons and oranges for an inspiring and effortless centerpiece.
Airy and light, this statement pendant is the perfect piece for a modern organic scheme, adding yet another texture to any room.
No modern organic interior is complete without a textured rug. This one is made with natural jute, making it the perfect minimal yet cozy choice.
More texture! That is what modern organic is all about, and throw cushions are such an easy way to add extra texture and interest to a living room or bedroom. The woven design and warm neutral shade of this pillow tick two modern organic must-have boxes.
Best positioned in a breakfast nook or kitchen, this wooden round pedestal coffee table is simple yet elegant, it's an easy way of channeling the modern organic look with minimal fuss.
The modern organic look is all about textures, and layering ceramics like pots and vases is an easy way to bring some depth to your shelf decor or vignettes. The rustic finish of this charcoal vase would be perfect for grounding a light neutral scheme.
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