Aimee Song’s Lulu and Georgia collaboration is full of fashion-forward pieces – including the chicest mirrors for taking outfit pics

As one of the original fashion bloggers, I have followed Aimee Song for way over a decade. Best known for her iconic street-style pics that she posted to her eponymous blog, Song of Style, Aimee has amassed a cult following of over 7 million fashion fans.

I've worked in both fashion and interiors, so when the news of Aimee Song's collaboration with Lulu and Georgia came across my desk, I was super excited to see how she'd bring her signature style to this dream collaboration – a.k.a. the House of Aimee.

Inspired by both her love of dressing up and her growing family (you'll notice the collection has no sharp corners), her 52-piece collection blends the best of best worlds, bringing Aimee's poise and personality to every corner of the home. From timeless investment pieces to 'capsule wardrobe' must-haves, here are all the need-to-know details behind the collection.

Taking a similar approach to getting dressed, Aimee applied her tried-and-tested ethos of a well-styled outfit to pull together the aesthetic for her collection. 'When I’m putting together an outfit, I think about the textures and shapes,' says Aimee. 'I do the same thing with interiors.'

Speaking to Jenna Kincaid, creative director at Lulu and Georgia, she says: 'From the beginning, Aimee was very clear in her vision for the collection. The design process for a collaboration like this takes years, and Aimee was there every step of the way; this was such a labor of love. When we finally saw everything installed in Aimee's home, it was proof of how intentional this collection was and how true it is to Aimee's style.'

And 'intentional' is the key word here. While some collaborations can feel like somebody simply lent their name to a few pieces, this collection was a true collaboration – with Aimee working with the team for over 3 years to truly perfect her vision.

On the inspiration behind the collection, Jenna explained how Aimee drew inspiration from her travels in Italy and her multicultural home. 'The collection is rooted in warm, inviting neutrals, sculptural silhouettes, and rich textures. The Amalfi Rug was inspired by her trips to the Italian coast with her partner, who is Milanese, and her wallpapers are a nod to Aimee's Korean heritage.'

Speaking of which, the rugs in the collection are certainly a favorite. A stand-out piece is the Sutton Rug in a daring violet purple that shows off Aimee's insider knowledge of 2025's biggest color trends.

'The Fontaine collection, which consists of a sideboard, nightstand, and dresser was also an immediate "yes" during the sampling process,' adds Jenna. 'The inset wave detail on the doors is vintage-inspired and adds depth to the space.'

'It was also important to design really great mirrors for Aimee's iconic outfit pics, of course!'

A big fan of tonal dressing – she's no stranger to a color drenching outfit, too – the collection's palette layers neutral tones with punches of earthy yet rich colors like olive green and violet to accent alongside the natural wood tones.

'There is such a nice variety of textures in the collection – velvet, linen, boucle, wood, tweed, and wool,' says Jenna. 'Layering textures gives a space that layered, cozy feeling. We love some of the smaller accents in the collection to put in corners around the house that might just need a little something, too. The Etna Stool and Brahm Stool are perfect for that.'

You've heard Jenna's favorites, but below are my top 9 personal picks for a small taste of the collection, available to shop from March 31 at Lulu and Georgia.

Shop Aimee Song x Lulu and Georgia

Sure, there are a lot of great big ticket items here like furniture and rugs but some of the smaller pieces are really worth a scroll through too. 'We love Aimee's collection of vases because they look amazing with or without florals,' adds Jenna, giving a tip for styling: 'They can stand alone as art pieces for any space.'

As with most celebrity collaborations, this one is sure to sell pretty fast so I recommend adding to cart pretty sharpish. And don't forget to let me know your favorite pieces below.