Inside Selena Gomez's Rare Beauty space which she describes as 'cozy' – experts weigh in on its feminine style

Selena Gomez has given us a much-anticipated glimpse into the completed office design of her beauty brand Rare Beauty, and it's as stylish as we imagined.

As expected, the California office looks like the ultimate non-conformist office space and more like a snug and homely living space, filled with sumptuous materials while the color palette nods to Barbiecore with ample feminine pinks. 

Founded by the singer and actress in 2019, Rare Beauty is all about encouraging inclusivity in the industry while supporting mental health initiatives, and its interior appears just as welcoming as its ethos. 

As pictured above, the office decor is a truly modern style and reflects the soft and uplifting branding of Rare Beauty. Standout pieces depicted in Selena's Instagram photos include the set of sculptural bouclé chairs – a key sofa trend for 2023 – that look cozy and comfortable and give the space a relaxed and welcoming feel.

Perhaps the star of the room however is the mega-sized velvet-looking rug, which is again adorned in a champagne-pink hue, and certainly brings a feeling of glamour to the room. Unsurprisingly for a beauty brand, plenty of mirrors feature throughout the space, most notably an arched-shaped full-length mirror which is a softer take on the harsher lines of classic rectangular mirrors. 

Images in the later slides of the post depict a more minimalist seating area, featuring a statement curved sofa and additional pink-colored chairs, while the space is complete with stunning fall-inspired florals.

Jennifer Ebert, Homes & Gardens digital editor weighs in on the ultra-feminine and glam decor style of the beauty brand's office, explaining: 'While you may regard the glamour and drama of this year's hugely popular Barbiecore trend as one that's quick-passing, the feminine decor of Selena's Rare Beauty office shows that this is a trend that's here to stay.'

'Rather than garish bright pinks, nods to the uplifting Barbiecore trend are established through a softer palette, showing how the trend can be translated to be a more livable yet equally playful style in the home.'

Jennifer Ebert

Jen is the Deputy Editor (Digital) of Homes & Gardens online. Before starting this position, she had completed various interior design courses at KLC Design School, as well as working across Ideal Home, LivingEtc, 25 Beautiful Homes and Country Homes & Interiors as an interiors writer.

Shop Selena's look

Whether you're a lover of all things pink and are looking to channel this fun look in your own home, or rather are on the lookout for cozy decor pieces for the colder months ahead, we've rounded up some pieces for you to shop below as inspired by Selena's office.