Rachel Zoe keeps her white bedding bright and fresh with this eco-friendly detergent – it's under $14 at Amazon

White bedding is timeless and classic. The crisp shade conjures images of a luxury hotel and brings instant brightness to any bedroom. Despite its beauty, many people shy away from white bedding because of worries about how to care for it. Fashion Designer Rachel Zoe is here to fix that problem.

In a recent Instagram post in her white bedroom, Zoe revealed that she swears by Clean Cult's laundry detergent sheets for keeping her bedding as bright as the day it was purchased. Acclaimed for the relaxed glamor of her boho meets rocker style, she knows a thing or two about maintaining textiles. 'I am just as obsessed with caring for my linens as I am with my clothes,' writes Zoe.

'I want to show you how I care for my luxury linens,' the fashion designer says. 'In the fashion world, fabrics are everything and the same should go for your linens at home. Always check the care labels and choose a detergent that's gentle, yet effective. I love Clean Cult for its eco-friendly formula,' Zoe continues, adding a sheet to the washing machine with her luxury bedding.

Clean Cult's innovative formula is ideal for caring for white bed sheets. Zoe states: 'These have three stain fading enzymes to naturally soften and maintain the brightness of the fabric.' Furthermore, keeping the detergent in sheet form means these powerful cleaning agents are pre-measured, taking the guesswork out of laundry. They use no plastic packaging and are free from the harsh chemicals present in most traditional laundry detergents. 'They keep my sheets feeling incredibly soft while preserving the fabric’s integrity,' writes Zoe.

In addition to choosing the right detergent, Zoe has further insight into how to wash bed sheets. First, temperature is of utmost importance. She states: 'Remember, washing linens in cold water not only conserves energy, but it also prevents shrinking and fading, keeping your linens vibrant and soft.' Though this trick is important for all bedding colors, it especially applies to white bedding where preserving the brightness and preventing yellowing is paramount to maintaining it.

Furthermore, it's important to avoid the bedding laundry mistake of tumble drying your luxury sheets. Zoe states: 'Remember, airdrying your linens can preserve their quality and give them that crisp, fresh feel.' This trick is especially useful for percale linens, and will ensure that your bedding lasts for years to come.

If you are considering buying white bedding for your home, Zoe's advice is an apt reminder that care is just as important as choosing the best quality. With incredible options like Clean Cult, it's never been easier.