'Martha on the Mantle' is 2024's alternative to Elf on the Shelf – the Stewart-approved decoration is a modern-day icon (and it's under $40)

2024 is the year of Martha Stewart, and you can celebrate her with the most unexpected must-have of the season – and it's on sale now

Martha Stewart
(Image credit: Jamie McCarthy/Getty Images for iHeartRadio)

It's not every day that a Christmas accessory has the ability to stop the entire H&G office in its tracks, but the discovery of Martha on the Mantle did precisely that.

To conclude what we can only describe as 'Martha Stewart's year' (not least thanks to her eponymous Netflix documentary and the publication of her 100th cookbook), we all have the opportunity to bring her into our Christmas decor.

Martha on the Mantle (available on Amazon) is a twist on 'Elf on the Shelf' – the decade-old tradition in which a mischievous elf visits children between Thanksgiving and Christmas to 'report on their behavior' to Santa. In recent years, elf dolls have become a staple home accessory – but this Christmas, Stewart is continuing to take center stage.

You may already associate Martha with Amazon, the retailer that plays home to the Martha Stewart Collection of homeware essentials that are similarly loved here at H&G. However, this Martha on the Mantle accessory is the must-have of the moment.

Alongside the quintessentially Stewart outfit, this doll comes with a matching Santa Claus hat, mini wreath, presents, and a gold champagne bottle, naturally. The face is modeled just like the mogul – so your guests can figure out who it is before you tell them.

Plus, we're not alone in our admiration for the piece. Alongside sitting on a shelf, we recommend incorporating some Martha Stewart-inspired charm into your Christmas tree (where its flexible arms mean it can hang alongside your other ornaments). With Martha on the Mantle, there are no rules.

Stewart's brand, Martha Stewart, recently gave the doll a seal of official approval, adding that this 'plush toy that looks just like Martha will add a charming and fun touch to your home for all to enjoy.'

Anyone who knows Martha Stewart knows she doesn't hang out alone. In recent years, her friendship with Snoop Dogg has domainted popular culture (because who can help but love a photo of them living their best lives). It's only fair, therefore, that we pair Martha on the Mantle with her friend Snoop on a Stoop (also available on Amazon). If there's any way to pay homage to their power in 2024, it's through this. You can shop below (and in the interest of tradition, we've included some classic elves, both of which are available via Target).


Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.